I recently started reading an excellent book by Jim Collins called Great by Choice which is part of the good to great book series.

A concept that really stood out to me was the idea of “Fire Bullets Then Cannonballs”.

In the business world, there are two types of strategies for success: fire bullets then cannonballs. Bullets, which are mundane and predictable, get the job done quickly and efficiently, while cannonballs, which are more imaginative and daring, can lead to great success and innovation.

Using bullets when running a business can be looked at as a low-risk, high-reward strategy. With bullets, you can plan to get the job done quickly and with minimal risk. By making small, incremental improvements, you can steadily increase your output and reach your goals. This is a perfect strategy for businesses that are just beginning to gain traction.

On the other hand, cannonballs require a different approach. With cannonballs, you go for the big score in one fell swoop. While it is riskier, it can pay off big if you make the right move. This is a perfect strategy for businesses that are already established and are looking for something new to break into the market. It’s a great way to build up brand recognition and trust with customers.

Both bullets and cannonballs have their place in the world of business. Which one you choose will ultimately depend on your individual business plan and goals. Whether you decide to go with bullets or cannonballs, it’s important to remember that some risks are worth taking in order to secure growth and success.

If you’re looking for a way to make your business stand out from the competition, then consider using the fire bullets then cannonballs idea from Jim Collins. This article from 2011 that appeared on his website is all about levering a business’s potential without relying on the same old strategies. This method of management and planning takes a unique approach that combines qualitative and quantitative methods to determine the best direction for your business.

Collins begins by discussing the power of a rudimentary weapon: the bullet. The bullet is powerful and efficient and has been used for centuries for both business and military applications. Likewise, the metaphor can be applied to a business. In the same way a bullet carries power and is directed to a particular target, a business can use the same idea to focus its energy and resources in a very focused way.

Once the bullet is fired, Collins talks about how it is followed by a much more powerful and efficient weapon: the cannonball. While the bullet is focused and efficient, it only has so much force to be able to accomplish its task. A cannonball, on the other hand, is a much more effective tool with a bigger impact. It is more expensive, but also more effective and more likely to produce desired results. Similarly, a business can apply this concept to its own operations by investing significant resources into an area of potential growth and long-term value.

Ultimately, Collins emphasises that the combination of fire bullets then cannonballs is a powerful strategy for any business. The idea is to use the bullets to identify and focus on areas that can produce immediate results, before then using the cannonballs to invest in areas of potential long-term value. This idea remains as relevant and powerful today as when it was first introduced and many businesses have seen success from applying this strategy.

To learn more about applying the Bullets then Cannonballs idea to your business, check out JimCollins.com. Collins provides numerous resources and insights that can help you gain a greater understanding of the strategy and how it can be leveraged to propel your business to success.

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